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1

Narrative Processing: Building Consumer Connections to Brands

Jennifer Edson Escalas

Journal:

Journal of Consumer Psychology

Year:

2004

Language:

english

File:

PDF, 1.72 MB

english, 2004

2

IMAGINE YOURSELF IN THE PRODUCT : Mental Simulation, Narrative Transportation, and Persuasion

Escalas, Jennifer Edson

Journal:

Journal of Advertising

Year:

2004

Language:

english

File:

PDF, 287 KB

english, 2004

3

Self‐Construal, Reference Groups, and Brand Meaning

Escalas, Jennifer Edson, Bettman, James R.

Journal:

Journal of Consumer Research

Year:

2005

Language:

english

File:

PDF, 185 KB

english, 2005

4

You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands

Jennifer Edson Escalas, James R. Bettman

Journal:

Journal of Consumer Psychology

Year:

2003

Language:

english

File:

PDF, 4.06 MB

english, 2003

5

Our possessions, our selves: Domains of self-worth and the possession–self link

Rosellina Ferraro, Jennifer Edson Escalas, James R. Bettman

Journal:

Journal of Consumer Psychology

Year:

2011

Language:

english

File:

PDF, 542 KB

english, 2011

6

Tell me a story: Crafting and publishing research in consumer psychology

Laura A. Peracchio, Jennifer Edson Escalas

Journal:

Journal of Consumer Psychology

Year:

2008

Language:

english

File:

PDF, 186 KB

english, 2008

7

Imagine Yourself in the Product: Mental Simulation, Narrative Transportation, and Persuasion

Jennifer Edson Escalas

Journal:

Journal of Advertising

Year:

2004

Language:

english

File:

PDF, 2.31 MB

english, 2004

8

What Happens in Vegas Stays on TripAdvisor? A Theory and Technique to Understand Narrativity in Consumer Reviews

van Laer, Tom, Escalas, Jennifer Edson, Ludwig, Stephan, van den Hende, Ellis A, Herr, Paul M

Journal:

Journal of Consumer Research

Year:

2018

Language:

english

File:

PDF, 737 KB

english, 2018

9

Easier is not always better: The moderating role of processing type on preference fluency

Jesper H. Nielsen, Jennifer Edson Escalas

Journal:

Journal of Consumer Psychology

Year:

2010

Language:

english

File:

PDF, 351 KB

english, 2010

10

Fishing For Feelings? Hooking Viewers Helps!

Jennifer Edson Escalas, Marian Chapman Moore, Julie Edell Britton

Journal:

Journal of Consumer Psychology

Year:

2004

Language:

english

File:

PDF, 2.96 MB

english, 2004

11

You Are What They Eat: The Influence of Reference Groups on Consumers' Connections to Brands

Jennifer Edson Escalas and James R. Bettman

Journal:

Journal of Consumer Psychology

Year:

2003

Language:

english

File:

PDF, 502 KB

english, 2003

12

Connecting With Celebrities: How Consumers Appropriate Celebrity Meanings for a Sense of Belonging

Escalas, Jennifer Edson, Bettman, James R.

Journal:

Journal of Advertising

Year:

2017

Language:

english

File:

PDF, 406 KB

english, 2017

13

Narrative Processing: Building Consumer Connections to Brands

Jennifer Edson Escalas

Journal:

Journal of Consumer Psychology

Year:

2004

Language:

english

File:

PDF, 514 KB

english, 2004

14

Fishing for Feelings? Hooking Viewers Helps!

Jennifer Edson Escalas, Marian Chapman Moore and Julie Edell Britton

Journal:

Journal of Consumer Psychology

Year:

2004

Language:

english

File:

PDF, 427 KB

english, 2004

15

Process Versus Outcome Thought Focus and Advertising

Jennifer Edson Escalas, Mary Frances Luce

Journal:

Journal of Consumer Psychology

Year:

2003

Language:

english

File:

PDF, 2.84 MB

english, 2003

16

Process versus Outcome Thought Focus and Advertising

Jennifer Edson Escalas and Mary Frances Luce

Journal:

Journal of Consumer Psychology

Year:

2003

Language:

english

File:

PDF, 435 KB

english, 2003

17

Transformative Stories: A Framework for Crafting Stories for Social Impact Organizations

Bublitz, Melissa G., Escalas, Jennifer Edson, Peracchio, Laura A., Furchheim, Pia, Grau, Stacy Landreth, Hamby, Anne, Kay, Mark J., Mulder, Mark R., Scott, Andrea

Journal:

Journal of Public Policy & Marketing

Year:

2016

Language:

english

File:

PDF, 426 KB

english, 2016

18

Improving Pricing Accuracy at the Supermarket: Electronic Shelving Systems and Public Policy

Ronald C. Goodstein and Jennifer Edson Escalas

Journal:

Journal of Public Policy & Marketing

Year:

1995

Language:

english

File:

PDF, 2.04 MB

english, 1995

19

Process vs. Outcome Thought Focus and Advertising

Edson Escalas, Jennifer, Luce, Mary Frances

Journal:

SSRN Electronic Journal

Year:

2003

Language:

english

File:

PDF, 568 KB

english, 2003

20

Food access for all: Empowering innovative local infrastructure

Bublitz, Melissa G., Peracchio, Laura A., Dadzie, Charlene A., Escalas, Jennifer Edson, Hansen, Jonathan, Hutton, Martina, Nardini, Gia, Absher, Carrie, Tangari, Andrea Heintz

Journal:

Journal of Business Research

Year:

2019

Language:

english

File:

PDF, 386 KB

english, 2019

21

Rise Up: Understanding Youth Social Entrepreneurs and Their Ecosystems

Bublitz, Melissa G., Chaplin, Lan Nguyen, Peracchio, Laura A., Cermin, Ashley Deutsch, Dida, Mentor, Escalas, Jennifer Edson, Eilert, Meike, Gloukhovtsev, Alexei, Miller, Elizabeth G.

Journal:

Journal of Public Policy & Marketing

Year:

2020

File:

PDF, 420 KB

2020

22

Treatment for tinnitus reverses ringing in ears

Edson Escalas, Jennifer

Journal:

Year:

2011

Language:

english

File:

PDF, 226 KB

english, 2011

23

You Are What They Eat: The Infulence of Reference Groups on Consumers' Connections to Brands

Edson Escalas, Jennifer, Bettman, James R.

Journal:

SSRN Electronic Journal

Year:

2003

Language:

english

File:

PDF, 267 KB

english, 2003

24

Reviewing the Review: A Text Analysis of Why Experience Reviews Receive Positive Feedback

van Laer, Tom, Edson Escalas, Jennifer, Ludwig, Stephan, van den Hende, Ellis A.

Journal:

SSRN Electronic Journal

Year:

2015

Language:

english

File:

PDF, 621 KB

english, 2015

25

The Routledge Companion to Identity and Consumption || The Brand is “me”

Edson Escalas, Jennifer

Year:

2011

Language:

english

File:

PDF, 197 KB

english, 2011

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